Few industry sectors are more competitive than the telecommunications market, so this is one industry where Sumerge’s Business Analytics solution can make a real difference. How? By enabling companies to turn information into useful business intelligence, which can then be used to improve service to customers and develop more attractive tariff plans. Telecom companies receive information from many sources. By effectively capturing that data at the point of entry and consolidating it into the most relevant format for various areas of operations, it can be put to use most effectively by decision making bodies.

Sumerge’s Business Analytics solution is ideal for the telecom sector, as it is in this industry where it can make a big difference to customer churn. Having information about customers on hand and updated in real-time can give telecom companies a real advantage when it comes to developing new tariffs and adapting the business model to meet customer expectations. Of course, the solution can also be used to make general efficiencies in processes throughout the organisation saving time, money and boosting productivity.

Business advantages for the Telecom include:

  • Improved cost-efficiencies

  • Improved interactions between the business and its customers

  • Real time information to provide improved customer care

  • Reduced paperwork

  • Automate processes for efficiency and cost savings

  • Improved reporting and performance measurement for decision making

  • Streamline operations for increased productivity

  • Boost revenue per customer

  • Massive reduce customer churn

Sumerge’s Business Analytics solution has everything telecom companies need to turn data and information into valuable business intelligence that can be used to formulate better marketing campaigns and pricing models for its customers, vastly improving customers churn, even in difficult markets.


Solution Capabilities

Sumerge’s Business Analytics solution can be broken down into several components all of which can be used to derive better value for telecom firms from business information and intelligence:

Reports are a valuable tool in any organisation and vital for effective decision-making. How effective those decisions are depends on the quality of reports and how the information is presented in those reports. The solution allows companies to customise their reports to achieve most value for their specific needs.

Sumerge’s solution comes with a full range of analytical tools that give management and employees all the information they need to make the most informed and appropriate decisions. These tools include a fully customisable interface and the capability to use graphical representations, as well as trend and what-if scenario analysis.

Scorecard software within the business analytics solution allows management to deliver core strategy to every area of the organisation and measure performance at an operational level, including KPIs and business objectives. Sumerge scorecard software has been designed to be user-friendly with minimal maintenance required.

Our offered business analytics solution includes dashboards, which can be personalised to help users and departments interact effectively to attain business goals. Dashboards can be tailored, depending on their purpose, enable users to analyse data faster and be more effective.

A statistics component allows clients to incorporate statistics into the reporting function. By doing so, users can generate improved presentations and reports for decision-making activities. Sumerge’s solution includes useful additional features such as the ability to identify trends.

With more people than ever working via mobile devices, it’s important for businesses to have mobile functionality built into their systems. When it comes to business intelligence, many decisions are now being made in the field. Which is why Sumerge’s solution has been developed to be fully compatible with all mobile devices and technology.

Seeing KPIs in real time can help decision makers take actions that can bring business goals within reach much more quickly. Sumerge’s solution offers interactive dashboards through which users can review business data in real time, identifying opportunities to improve performance and outcomes.

Business is all about working together. That’s why Sumerge’s Business Analytics solution has been designed with collaboration in mind. With features that allow users across the organisation to work together seamlessly, sharing ideas and insights, building relationships and aligning goals, Sumerge’s solution is particularly effective in this area and integrates with all commonly used platforms such as Microsoft Office.



How Sumerge Content Analytics can benefit telecom companies

By nature, telecom companies are highly technological enterprises, so Sumerge’s solution has been developed to integrate with all other IT systems already in place within the organisation. Companies can customise the software to meet their individual needs. Whether in a customer call centre, management, a retail outlet or marketing department, Sumerge’s solution can be adapted to make all areas of operations run more efficiently and become more profitable. Sumerge’s Business Analytics solution covers a wide range of business areas:

Customer Analytics

In the telecom sector, it’s crucial to understand your customers in order to segment them, so as to target them with products and services that are relevant to their needs. Sumerge’s analytics solution has been developed so companies can identify which segments are most appropriate for cross-selling and up-selling in order to maximise profitability.



Financial Analytics

Tariffs are where telecom companies get a large portion of their revenue. Creating the best tariffs means getting a comprehensive understanding of all costs involved each offerings. By incorporating all aspect of budgeting and forecasts, telecom companies can formulate the best tariffs and ensure profitability through all pricing.



Marketing Analytics

In the telecom sector, new services are arriving all the time, putting significant strain on the marketing function. The Sumerge solution has been designed to help businesses get a better return on their investment by helping to streamline the entire marketing function and target customers more effectively.





Reducing customer churn

Many of the components within the business analytics solution can work in synergy to address issues of customer churn. With churn as high as 30% in some telecom markets, Sumerge’s solution can significantly reduce the number of customers leaving for rival companies. It does this by giving companies the intelligence needed to identify what is making customers leave and, more importantly, how best to keep them on board.