IBM® WebSphere® Portal Server provides custom-branded, enterprise multi-channel portal capabilities that help you deliver a highly-personalized, social portal experience for your customers. With WebSphere Portal Server, you can give customers a single point of access to the applications, services, information and social connections they need. WebSphere Portal Server helps you increase visitor response and reduce web operations costs.

IBM Websphere Portal at work

WebSphere Portal Server enterprise portal features include:

Core enterprise portal services such as role-based access to applications and content, search, personalization and security features.

1 Enable fast consolidation of applications and content based on user profiles, including search, personalization and security capabilities.
2 Simplify the movement of enterprise portals from staging to production with a one-click site management tool, featuring rollback and versioning capabilities.
3 Incorporate composite mashup applications including service feeds from other web applications.
4 Include built-in social portals and near real-time communications, e-commerce capabilities and analytics support. Enterprise portal applications can be optimized using popular third-party products.

Context-relevant resources presented through commonly-used web browsers, giving users faster access to resources needed to complete tasks

1 Provide personalized access to applications and content to keep customers highly engaged.
2 Deliver targeted content and dynamic offers based on a user’s behaviors, preferences, purchases and location to help you address new markets.

Advanced social portal usability features that enable drag-and-drop customizations and integration with social and rich-media websites.

1 Simplify page creation, making it easier for business users to create pages and add content to pages.
2 Allow customization of existing applications and the creation of new custom applications to address a user’s unique needs.
3 Foster online communities with user-added content. Users can organize and evaluate content using the tagging and rating feature within the page builder.

Scalable platform and architecture that deliver Web 2.0 capabilities on next-generation devices and channels

1 Enable administration of clustered portal farms with multiple profile support for increased scalability.
2 Manage data more efficiently with IBM DB2® technology, providing increased data protection and performance for database-intensive operations.
3 Use the WebSphere enterprise portal software foundation with support for open standards.
4 Allow flexible access to existing enterprise data and applications, so you can take advantage of your existing web and IT assets.

IBM WebSphere Portal Resources: