Web experience management software enables non-technical users to create and manage content




IBM® Web Content Manager is designed to accelerate digital content development and deployment through all your digital channels. This web experience management software enables users to create, manage and publish content while IT retains control. Through advanced personalization, IBM Web Content Manager delivers the right information to the right audience when needed, providing an exceptional digital experience across all digital channels.

IBM Mobile App Content Management


IBM Web Content Manager web experience management software provides:

Rich text editing tools that enable business professionals and content experts to more quickly and easily create and manage rich web content without IT involvement.

1 A browser-based interface helps you more quickly and easily create, publish and manage web content from virtually any desktop.

2 Authors can use standard, familiar software application programs and native authoring tools without the need for programming skills.
3 Enhanced in-line editing makes content authoring easier.

Rapid site deployment by using your choice of site builder tools and multiple content templates.

1 The Content Template Catalog provides an expansive catalog of pre-built content templates and sample Internet and intranet web sites. This speeds the creation and deployment of microsite and omni-channel digital experiences.
2 Site Builder automates site creation in support of marketing programs and product launches based on site templates and continually growing set of pre-built web patterns. This makes it faster and easier to deploy new pages.


Extensive personalization support to help you improve online experiences. Now you can build websites that can deliver targeted, dynamic content in multiple languages.

1 Personalization tools support the creation of tailored web experiences designed for a user’s needs, behaviors, role, language, device and preferences.

2 Full worldwide language support helps global organizations with multilingual users.

Configurable and reusable workflow model to ensure that the content lifecycle follows your business process and approval requirements before going live.

1 IBM Web Content Manager helps users manage web content throughout the entire content lifecycle.
2 Project management features and a dynamic, contextually aware toolbar make it easier to create, approve, version, publish and syndicate web content.
3 Versioning allows you to save and restore historical versions of content and site assets.

4 User rules and permission features allow you to control who can modify content, enhancing content security.

Social and mobile tools that help you implement new innovations and enhance user satisfaction.

1 Content rating and tagging helps measure and share content popularity.
2 The social media marketing feature makes it easier to syndicate and track your content to social channels such as Facebook, Twitter, LinkedIn and IBM Connections.
3 Easier-to-deploy blogs and wikis invite users to participate in the conversation.
4 Mobile themes help transform the web experience to match the form factor of the user’s mobile device. These themes support the user interaction and navigation patterns provided by mobile devices.

Integration with your existing systems, IBM WebSphere® Portal and third-party web content management systems.

1 Seamless integration with existing IBM Content Management Interoperability Services and IBM Enterprise Content Management repositories is provided. These include IBM FileNet®, IBM Content Manager, Microsoft SharePoint and IBM Lotus® Quickr®.
2 Tight integration with WebSphere Portal helps speed time to value and reduce project costs when deploying websites on WebSphere Portal.
3 The Web Content Integrator helps integrate content created in third-party web content management systems.


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