Understanding who your customers are and what they want is essential to developing a successful business model. Achieving that means making the most of all the information you have relating to customers, products and services and the niche in which the business operates.

To do that you need an analytical solution that is able to capture relevant information and data, and convert it into valuable customer intelligence that can be easily assimilated and distributed to where it is needed in the organisation for decision-making purposes.

Sumerge offers a comprehensive solution for customer analytics that is capable of integrating with any IT systems already in place within the organisation and can be adapted to work in any niche or sector. Whatever industry the business is in, whoever the customer or target audience is, Sumerge’s solution can be structured to meet the most demanding needs of the organisation. Our solution can help organisations gain a real insight into customers’ habits and optimise business processes based on those learnings to maximise profitability.

The advantages for businesses include:

  • Identify and segment customers

  • Improve sales and marketing strategy

  • Develop better customer care programmes

  • Automate business processes for efficiency

  • Improved reporting for sales and performance assessment

  • Speed up response times to customer queries

  • Create products and services that meet new customer needs

  • Decrease customer churn

Sumerge’s Customer Analytics solution has been developed to help businesses gain relevant, useful insights into customer needs and behaviour in order to transform that data into business intelligence that can be used to serve the organisation and its customers, reducing customer churn, improving customer care and boosting profitability.

Solution Capabilities

Sumerge’s Customer Analytics solution can be broken down into several components all of which can be used to derive better value for the company from business information and intelligence:

Reports are a valuable tool in any organisation and vital for effective decision-making. How effective those decisions are depends on the quality of reports and how the information is presented in those reports. The solution allows companies to customise their reports to achieve most value for their specific needs.

Sumerge’s solution comes with a full range of analytical tools that give management and employees all the information they need to make the most informed and appropriate decisions. These tools include a fully customisable interface and the capability to use graphical representations, as well as trend and what-if scenario analysis.

Scorecard software within the customer Analytics solution allows management to deliver core strategy to every area of the organisation and measure performance at an operational level, including KPIs and business objectives. Sumerge scorecard software has been designed to be user-friendly with minimal maintenance required.

Our customer Analytics solution includes dashboards, which can be personalised to help users and departments interact effectively to attain business goals. Dashboards can be tailored, depending on their purpose, enable users to analyse data faster and be more effective.

A statistics component allows clients to incorporate statistics into the reporting function. By doing so, users can generate improved presentations and reports for decision-making activities. Sumerge’s solution includes useful additional features such as the ability to identify trends.

With more people than ever working via mobile devices, it’s important for businesses to have mobile functionality built into their systems. When it comes to business intelligence, many decisions are now being made in the field. Which is why Sumerge’s solution has been developed to be fully compatible with all mobile devices and technology.

Seeing KPIs in real time can help decision makers take actions that can bring business goals within reach much more quickly. Sumerge’s solution offers interactive dashboards through which users can review business data in real time, identifying opportunities to improve performance and outcomes.

Business is all about working together. That’s why Sumerge’s Customer Analytics solution has been designed with collaboration in mind. With features that allow users across the organisation to work together seamlessly, sharing ideas and insights, building relationships and aligning goals, Sumerge’s solution is particularly effective in this area and integrates with all commonly used platforms such as Microsoft Office.

How Customer Analytics solution can benefit your business

Sumerge’s Business Analytics solution has been designed to cover a wide range of areas unique to the financial sector:

Customer Acquisition

Transform data into intelligence that can be used to segment customers, improve targeting, reduce acquisition costs and measure what products or services perform best.

Lifecycle profitability

Use information to reduce customer churn and maximise cross-selling and up-selling.

Customer Care

Responding quickly and effectively to customer queries is important in order to keep customers satisfied. Sumerge’s solution can help businesses identify problem areas and improve customer care processes across the organisation.

Media Analytics

Sumerge’s solution can identify trends from social data that businesses can use in their sales and marketing strategies.

Financial Analytics

Sound accounting and finance is the basis of any successful business. Our solution incorporates all aspect of budgeting, forecasts, outgoings and revenue, so companies stays on top of all areas of their finances.

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Marketing Analytics

Sound marketing means better sales and an improved bottom line. The Sumerge solution has been designed to help businesses get a better return on their investment by helping to optimise the entire marketing function.

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