A solid marketing function is the backbone to any business. Even the best product in the world won’t be successful, unless you can promote and market effectively. The key to doing that is making use of all information and data relating to the market, products or services, and the target market.

What Sumerge’s Marketing Analytics solution does is transform information and data, from internal and external sources, into valuable business intelligence that marketing departments can use to create better outcomes for then organisation. Specifically, Sumerge’s solution allows businesses to make better decisions and create more profitable relationships with customers.

As the needs of the marketing function and the business evolve, so too can the parameters and scalability of the solution, providing real value to the general marketing operations, research, brand management and demand generation. Sumerge Marketing Analytics solution integrates seamlessly with any systems already in place within the organisation and can be adapted to work in any sector.

The advantages for businesses include:

  • Improved marketing ROI and productivity

  • Gain in-depth insights into customer interactions

  • Automate marketing efforts for efficiency

  • Measure key marketing performance indicators

  • Generate greater demand

  • Grow lifecycle profitability and overall revenues

Sumerge’s Marketing Analytics solution offers organisations real power when it comes to their marketing function. Companies can make use of information that may have been neglected to gain insights that can massive increase the effectiveness of the marketing function, leading to improved sales and greater profitability.

Solution Capabilities

Sumerge’s Marketing Analytics solution can be broken down into several components all of which can be used to derive better value for the company from business information and intelligence:

Reports are a valuable tool in any organisation and vital for effective decision-making. How effective those decisions are depends on the quality of reports and how that information is presented. The solution allows companies to customise their reports to achieve most value for their specific needs.

Sumerge’s solution comes with a full range of analytical tools that give management and employees all the information they need to make the most informed and appropriate decisions. These tools include a fully customisable interface and the capability to use graphical representations, as well as trend and what-if scenario analysis.

Scorecard software within the marketing analytics solution allows management to deliver core strategy to every area of the organisation and measure performance at an operational level, including KPIs. Sumerge scorecard software has been designed to be user-friendly with minimal maintenance required.

Our marketing analytics solution includes dashboards, which can be personalised to help all users and departments interact effectively to attain business goals. Dashboards can be tailored, depending on their purpose, enable users to analyse financial data faster and be more effective.

A statistics component allows clients to incorporate statistics into the reporting function. By doing so, users can generate improved presentations and reports for decision-making activities. Sumerge’s solution includes useful additional features such as the ability to identify marketing trends.

With more people than ever working via mobile devices, it’s important for businesses to have mobile functionality built into their systems. When it comes to business intelligence, many decisions are now being made in the field. Which is why Sumerge’s solution has been developed to be fully compatible with all mobile devices and technology.

Seeing KPIs in real time can help decision makers take actions that can bring business goals within reach much more quickly. Sumerge’s solution offers interactive dashboards through which users can review business data in real time, identifying opportunities to improve performance and outcomes.

Business is all about working together. That’s why Sumerge’s Marketing Analytics solution has been designed with collaboration in mind. With features that allow users across the organisation to work together seamlessly, sharing ideas and insights, building relationships and aligning goals, Sumerge’s solution is particularly effective in this area and integrates with all commonly used platforms such as Microsoft Office.

How Sumerge Marketing Analytics can benefit business

Sumerge’s solution covers all aspects of marketing, giving companies a 360-degree view of how customers react to business offerings, and how to tailor those offerings to maximise return on investment and formulate new, improved marketing strategies.

The Sumerge marketing analytics solution is a fully comprehensive solution that can do much more than typical marketing solutions:

Customer Analysis

Analyse and segment customers for better targeting, so campaigns can be adapted for maximum ROI, cross-selling, up-selling and customer retention.

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Financial analytics

Understand the return on investment on your marketing efforts, what’s working, what isn’t and where improvements can be made.

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Make use of real-time, customisable marketing reports that can provide valuable insights into every aspect of the marketing function.

Social media analytics

Identify areas in which improvements can be made by analysis thousands of online sources, including patterns and trends that can influence business decisions and outcomes.